The mess |
In the vendor area, there were some interesting statements from Brickfair/Lego's lawyers:
Brickfair wants you to know …
Some vendor products are arts-and-crafts style merchandise,
including custom-molded elements and re-used LEGO elements modified, by fans,
from their original form.
LEGO Lawyers want you to know …
Some items for sale at this station are not LEGO Products.
They are re-used LEGO elements that have been altered from their original form.
LEGO® is a trademark of the LEGO Group, which does not sponsor, authorize or
endorse this product. The LEGO Group is
not liable for any loss, injury or damage arising from the use or misuse of
this product.
… When the LEGO® mark appears in front of a noun, there is
an implication that whatever follows the LEGO® mark is a product of, or is in
some way endorsed or authorized by, the LEGO Group. [Comment: not just an implication
that the thing is made of LEGO bricks? That seems the more likely implication
in many circumstances.] While the LEGO Group appreciates the enthusiasm of its
fans, and welcomes the opportunity to support fan-based activities such as
this, we cannot allow our trademarks to be used in a way that may lead to
confusion over our involvement with the event or its features.
The term “LEGO creations” implies that the works featured
were designed and built by the LEGO Group. Although the components are made by
the LEGO Group, it is improper to refer to the works as a a whole as “LEGO
creations.” They are creations of the fans that built them [comment: out of LEGO], and should be described as
such.
Just for fun, here's a picture I took a while back at the National Building Museum's LEGO exhibit:
"Personally, I view the LEGO(R) brick first and foremost as an art medium. No different than, say paint to a painter or metal to the blacksmith." Trademark lawyers may sense a difference, not necessarily being coherently negotiated.
Extra note: sorry about the alt text/captions. It seems to be almost random whether Blogger will allow me to add alt text.
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