Wednesday, December 04, 2013

perils of automated recommendation ads

A promotional e-mail from Spotify included the text "Have you heard this song by Lily Allen?  Give it a try.  Fuck You."  The ASA upheld a complaint against the ad. Though consumers were targeted for the ad because of previous genres they'd listened to, they weren't targeted because of similar titles, and recipients of email from a general online music service wouldn't expect swearing.


Zachary M. Schrag said...

Do visitors to the ASA adjudication website expect five times as much swearing?

RT said...

I don't think the ASA website counts as advertising even in the UK!