Warren Buffett can't tell which is his favorite cherry-flavored beverage in a blind taste test. Now, I want to emphasize that I'm sure he has a different experience when he knows the brand, as you usually do: I have no doubt that Cherry Coke tastes better to him because it's Cherry Coke. His preference is real. It's just also been created by branding.
H/T to ST.
Tuesday, July 17, 2012
Tasting the trademark, very rich guys edition
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