Thursday, September 13, 2007
Celebrity branding misfires
Article, and related slideshow, here. Note the reference to Tiger Woods; the author makes the same point (does anyone really believe Woods drives a Buick?) as the Hallmark card in Hallmark's line of celebrity "paper dolls." (Also, points to me for predicting the Hallmark/Paris Hilton battle.)
Labels:
right of publicity,
trademark
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