Official Wilco T-shirts that rebrand the band as Wiilco in order to present the band members as Mii icons for the Nintendo Wii. No word yet on whether this is unauthorized or authorized tribute. Video games keep pushing the frontiers of sponsorship and relatedness of goods – and now bands may be pushing back.
Monday, August 13, 2007
Your Second Band Name?
Official Wilco T-shirts that rebrand the band as Wiilco in order to present the band members as Mii icons for the Nintendo Wii. No word yet on whether this is unauthorized or authorized tribute. Video games keep pushing the frontiers of sponsorship and relatedness of goods – and now bands may be pushing back.
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