Wednesday, July 26, 2006

A better title for this post would trigger spam filters

The picture may or may not be a Photoshop creation, but CNN ran a story eight years ago about Viagra gelato. I've previously discussed with my classes the Champion Spark Plug-type problem of reconfigured goods as applied to food: What if my neighborhood scoop shop makes Spinach Heath Bar Crunch, and it's really, really bad? What if they use stale Heath Bars purchased from a third party?

But I hadn't considered the pharmaceutical angle. Is there a chance that consumers would expect the pharmaceutical Viagra in purple "Viagra" gelato? If not, this is a good case for plain vanilla dilution law.

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