Wednesday, December 04, 2013
perils of automated recommendation ads
A promotional e-mail from Spotify included the text "Have you heard this song by Lily Allen? Give it a try. Fuck You." The ASA upheld a complaint against the ad. Though consumers were targeted for the ad because of previous genres they'd listened to, they weren't targeted because of similar titles, and recipients of email from a general online music service wouldn't expect swearing.