Tuesday, July 24, 2012
When marketing partnerships go wrong
The Jim Henson Co. decided not to partner with Chik-Fil-A in the future because of the company's anti-gay stance. Chik-Fil-A then pulled its present Jim Henson toy promotion, with at least one claim that there was a "safety" issue with the toys (which are pretty much certain not to be made by Jim Henson itself, but rather under license). Exercise for the reader: assuming a standard licensing deal between Jim Henson Co. and Chik-Fil-A, what claims might arise?