Tuesday, July 17, 2012

Tasting the trademark, very rich guys edition

Warren Buffett can't tell which is his favorite cherry-flavored beverage in a blind taste test.  Now, I want to emphasize that I'm sure he has a different experience when he knows the brand, as you usually do: I have no doubt that Cherry Coke tastes better to him because it's Cherry Coke.  His preference is real.  It's just also been created by branding.

H/T to ST.

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