With Eric Goldman, I’m thrilled to announce the release of our casebook: Advertising & Marketing Law: Cases and Materials. We are publishing the book as a DRM-free PDF download at Scribd for only $10. As Eric says, it’s “870 pages and nearly 400,000 words of advertising and marketing law nirvana—a massive 40MB file chock full of photos (especially depicting the ad copy at issue), edited cases, explanatory narrative, tables/charts, diagrams and more. You’ll laugh, you’ll cry, and you may even want to do a jig.” The detailed table of contents is available at Scribd. You can buy it for $10, which we think is a bargain.
If you want to get a sense of the entire book, we’ve posted a free sample chapter (Chapter 12 about publicity rights and endorsements) to SSRN. Full chapter list:
Chapter 0: Preface
Chapter 1: Overview
Chapter 2: What is an Advertisement?
Chapter 3: False Advertising Overview
Chapter 4: Deception
Chapter 5: Omissions and Disclosures
Chapter 6: Special Topics in Competitor Lawsuits
Chapter 7: Other Business Torts
Chapter 8: False Advertising Practice and Remedies
Chapter 9: Copyrights
Chapter 10: Brand Protection and Usage
Chapter 11: Competitive Restrictions
Chapter 12: Featuring People in Ads
Chapter 13: Privacy
Chapter 14: Promotions
Chapter 15: The Advertising Industry Ecosystem—Intermediaries and Their Regulation
Chapter 16: Case Studies
Eric has a number of things to say about the book and about teaching advertising and marketing law. Short version: every law school should have this course; many lawyers—especially those representing small clients—need to know this material; it’s also a good “horizontal” course showing students how various areas of law overlap and fit together and helping them think about the big picture. For professors (including adjuncts), it’s also just fun, and we will provide plenty of supporting materials, including notes/slides/rudimentary teaching manual/the IP Teaching Resources Database, chock full of examples for use in teaching. Anyone interested in teaching the course should contact Eric or me.