Chick #1: Well, I like to think of Equal as the women's lib of sweetener.
Chick #2: So... What does that make Sweet'N Low? The pre-lib? Feminine mystique?
Chick #1: Yeah... Just look at it -- pink and pretty, sweet, and bowed low. C'mon. It's like, 'Hey, ladies, be sweet and pink for your man -- use Sweet'N Low and stay in shape and he'll love you more!' Then there's Equal -- it's blue, it's bold, it demands attention. It says, 'Yeah, we're an artificial sweetener, marketed towards women, but we're equal!'
Chick #2: Um... Okay, so what does that make Splenda?
Chick #1: I guess post-lib feminism?
Chick #2: Uh, I don't even know what that is...
Chick #1: Well, see, Splenda's in court now because apparently neither does anyone else.
Chick #2: Wow... The history of feminism, as interpreted by Deborah, through artificial sweetener...
Tuesday, September 04, 2007
Sweetener wars reinterpreted as feminist history
From Overheard in New York (ignore the crass headline). Clever, and also up-to-date on the news:
Posted by RT at 9:04 PM