Friday, August 04, 2023

IPSC Breakout Session #4 Innovation/Copyright

Room 204 Christopher Buccafusco (w/ Joseph Blocher), Firearms, Innovation, and Regulation

How do law and markets affect the pace and direction of innovation for firearm related safety in the US? Costly inefficiencies in supply and demand.        

Virtually no one thinks the US has the right amount of gun violence, and the firearms industry has been and continues to be enormously innovative—AR-15 customization, ghost guns. But innovations to make the guns themselves safer have failed to appear. E.g., smart guns: thousands of people are killed/injured each year by guns fired by someone other than the owner. 1 of 6 police officers shot are shot by an officer’s own gun. 250,000 guns stolen annually and disproportionately used in crime. Shootings by children, suicides, etc. 2016 survey says 59% of Americans would be willing to buy a smart gun, including 56% of political conservatives and 4 of 14 gun owners.

Since the 1990s, manufacturers have been producing functional prototypes for user authentication of handguns, shotguns, and other long guns—facial ID/biometrics, codes, etc. But none reached the market despite millions in R&D from National Institute of Justice. Colt and Smith & Wesson had functional prototypes by 2000, followed by dozens of startups. But only last week did Biofire offer the first public sale of a smart gun.

VCs: Liberal, not interested in funding guns; more interested in software than hardware.

Demand: no buy-in from institutional investors like police forces; some purchasers are deeply hostile to smart guns b/c they fear gov’t will come for all other guns. Partly in response to NJ’s 2002 law—once there’s a smart gun, manufacturers have to switch to it w/in 30 months, though NJ backed off and just required retailers to stock it, but still infuriated gun rights advocates who boycotted Colt and Smith & Wesson who then got out of the market entirely. Established firms pulled out of the market, so startups can’t expect to be acquired and must go all the way to direct sales; there’s also fear of tort liability. Biofire isn’t submitting for registration in NJ to avoid triggering law.

Microstamping: tech that imprints a gun’s serial number on discharged rounds. 2007: Cal. required firms to included microstamping once DOJ certified that there was no patent on it; challenged under Bruen and dct overturned the law b/c it prevented people from buying state of the art handguns/not consistent w/historical tradition which was light on microstamping. Cal. isn’t even appealing the loss on microstamping.

Limits on internal innovation created opportunities for external innovation on safety (which is probably bad)—e.g., installation of Shot Spotter all over. $21 million in Louisiana to “harden” schools, half a billion in Texas; schools designed with curving walls to decrease damage done by active shooters; bulletproof backpacks.

Sometimes external environment-level innovation is more efficient: ramps v. stair climing wheelchairs. But many external innovations come with huge social costs.

We don’t have solutions; everything sucks. Maybe: subsidies for smart gun purchases? Institutional commitments from institutions like police forces?

Q: Europe?

A: some innovation does come from Europe. Is there demand in these other countries?

Betsy Rosenblatt: one story seems to be that innovation-forcing laws can inhibit that. Is that unique to this field?

A: No—seen something similar in disability as well. Tort tries to get people to make safer products to encourage innovation, but also leads to anxieties about creating new stuff b/c it risks litigation v. doing what everyone else is already doing. Boycotts are inhibiting Biofire—they have had to go fully direct to consumer b/c dealers won’t stock them for fear of boycotts.

Q: federalism story?

A: this is part of the challenge—innovation folks usually don’t have to think about public law and state v. federal.

Q: what about the military, which seems to be missing from this story? Probably a big buyer w/an interest in having still-lethal weapons that limit friendly fire and suicide. Where are they?

A: we are looking for an answer. They were very interested very early with Colt and Smith & Wesson. These are professionals who know how to handle guns, so the safety needs may seem less pressing, though that’s probably wrong. It’s become so politicized, and military is disproportionately “gun rights” folks. But senior leadership could decide to prioritize safety (maybe with negotiating not to trigger the NJ law).

Q: VCs are less liberal than people think, and politics take a back seat to economic opportunities, so why not?

A: the big problem is exit—Colt and Smith & Wesson don’t want you; you have to be Tesla and go to production. But the story that many of these people are telling is “we can’t get funding.” Maybe VCs don’t believe in the tech; the story: there’s money for mental health, victims, and school hardening, but people don’t want to be in the gun industry.

RT: [So one factor that might be silent here is outsourcing/contracting: b/c the military no longer makes its own stuff and seems institutionally incapable of imagining that it might, it is dependent on outside contractors, and if they won’t do it, too bad. That seems bad for reasons beyond guns.]

Mark Schultz, Video on Demand Services: New Frontiers in Regulation of Cultural Policy, Industrial Policy & Copyright
Streaming took off, and regulation was close behind, motivated by concerns about culture. New cultural policy in Australia, 2023: fear of voices being drowned out. Unlike free over the air TV, no requirements to make Australian content available.

Rising wave of interventionist cultural policies: European AV Services Directive, Australia, Canada have passed regulation and others are on the way. Argument: likely to fail both as cultural and industrial policy. Building on other work on cultural and economic policy by Pager, Park & Messerlin.

A better way: decentralized policies that promote local capabilities—the strong preference for local content can be competitive. Korean success story.

Two models of cultural policy/industrial policies. First, interventionist: on the content side, subsidies (French film industry), content requirements, language requirements. Industrial policy: local content quotas; local investment of profits (streamers must invest percentage of revenue, not profits, locally); local production requirements for location, personnel, financing; terms of trade (retention of copyright, exclusivity limits—streamer can only have license for limited amount of time, investment limits on how much streamers can invest in local companies); import quotas; screen quotas; prominence requirements (local content must rise in search results).

Second, decentralized—there is no country that is purely noninterventionist; everybody does something. But broadly, market based, focused on private investment, content neutral; largely hands-off except for granting ©. Some countries like Korea invest in building creative skills and technical skills, building studios and other infrastructure; tax breaks; promotion, marketing, and other related capability policies.

EU AV Services Directive requires streamers to include at least 30% “European” content. Permits member states to require re-investment of streaming revenue locally. France has required 20-25% reinvestment, Italy considering similar marks. Regulating terms of trade also permitted, including © ownership/exclusivity/restricting investment in local productions.

Canada, Bill C-11 passed. Regulations in progress: local content, if similar to broadcast will be 35-50%. Local production requirements: not enough to film it here. Must have Canadian producer making decisions; a point requirement where you get points for, say, screenwriter, which leads to certain market distortions.

Hasn’t worked well as cultural policy and thus fails as industrial policy. Sean Pager’s work: as France increased subsidies, its share of its own box office relative to American share went down. The argument has been that the French had incentives to create content based on guaranteed subsidies so there was no incentive to create material that was appealing to audiences, especially in comparison to American films. The subsidy trap: the bureaucrat is your audience, which leads to a certain type of filmmaking (not Scorcese or Spike Lee; willing to take bureaucrat’s suggestions). Censorship isn’t the main problem—even when the cultural bureaucracy is insulated from politics, the office culture has its own office politics and may not be interested in what’s appealing to the local public. There are also cronyism and quota problems: when you have a quota, people may take advantage of that to make quickies on the cheap w/low production values.

The Emily in Paris problem: The dodge where you make the content in the country but not for the country. The Falcon & the Winter Soldier—set in Eastern Europe but about who is the right person to have Captain America’s shield.

Distorting local investment: local filmmaker complains it makes it harder for locals to compete. Streamers are paying local actors more than local producers—maybe that’s good but it does divert from local-inspired content. Can pigeonhole locals/block them from opportunities. Margaret Atwood: book by a Canadian, filmed in Canada, but it didn’t count b/c scriptwriters weren’t Canadian.

Korea as success story: Language unique to Korean peninsula; relatively unique culture. First swept through Southeast Asia, Japan, China; then US, Latin America, Europe. $12 billion/year in exports, plus soft power/tourism.

Decided in 1993 to focus on culture as strategic sector. Indirect support: tax credits and incentives for private investment, including micro-investment; pushed chaebols to be involved, which they were until the financial crisis when most spun off those parts. Direct support focused on infrastructure and human capital: production facilities, training, export promotion. This is the model with the fewest unintended consequences. It’s lowbrow/mass culture, sure. Most countries do mild subsidies to preserve certain forms of culture; but media sector shouldn’t be dependent on those subsidies, and ultimately time tells what it is highbrow or lowbrow.

To avoid the mistakes of interventionist policies of the past, national governments should promote cultural industry capabilities, but avoid picking winners in ways that make creative industries complacent.

RT: I find this convincing but I’m interested in what a French bureaucrat would say in response and your answers.

A: France would say: We make great stuff. We make real art. True: The Francophone Africa film industry has produced beautiful movies, but no Africans ever saw them: Nollywood is more popular and tells “African” stories. French might also point to the fact that, in countries where they dropped controls, American movies flooded in—as in Mexico, where film industry struggled. Mexican gov’t didn’t do Korean-style policies, though it did promote telenovelas.

Revealed preferences: if people don’t go see it, does it matter?

Q: why not delegate to experts about what would be good, not necessarily popular?

A: experts tend to have their own strong preferences. German cultural bureaucracy would finance either old German operas or really avant-garde productions.

Rosenblatt: What’s the role of unions?

A: good question—maybe some interaction.

Rachel Landy, The Innovation Void in Downstream Content Markets       

Music: Same product, at same price, from three main companies in our lives plus Spotify. Live online TV has more variation in price, channel options, etc. What about a $4.99 monthly for nothing but catalog, no playlists? What about a jazz service or a metal service? Record industry’s role in suppressing innovation. Labels’ conditions prevent innovation. High concentration—3 dominant labels with must-have catalogues. Each can veto an entire business. They are complementary oligopolists: Cournot complements—you get even more market power and leverage. Coupled w/desperation to get back to pre-digital levels of control. You see ratesetting and other key license provisions.

Each label enters into an agreement “independently” with each service, but there are standard terms. A large up-front minimum guarantee payment, often in the hundreds of millions. There’s a revenue share for recoupment against minimum guaranteed; the revenue shares have most favored nation principles, which allows them to know how the other labels are pricing. Labels keep any overage, known as “breakage,” and it’s unclear how much if any is shared.

Super-narrow © license. Services have to get permission from each label for any new feature or functionality that invokes the catalog, and again this facilitates information sharing.

Trust: repeat players, reputational sanctions, reciprocity—deter innovative options. Result: higher end-user prices. Barriers to entry, and less innovation by incumbents b/c so much is being extracted: 55% of revenue. Also harms indie artists; incentive to promote major label content to recoup the guarantee. The labels have seen their own costs go down—no pressing records; the services pay for the infrastructure.

Solutions? Consent decree frameworks; statutory licenses; antitrust law reform against tacit collusion; MFN clause ban. Incentives to defect? We could tax the breakage that can’t be tied back to any content on the service. Could tax the surplus made through the MFN; might encourage labels to drop guarantees to a level where they could actually be recouped. Transparency of parallel contractual provisions might also help.

Tang: There’s more innovation than you say in music—you’re only talking about premium streaming services, but not iHeartRadio, free Pandora, Amazon Prime bundling.

A: for webcasting, there’s a statutory license with some protections built in though they also limit innovation. Those are also controlled by the labels and subject to more restrictions than the premium services are b/c the labels want to funnel people to the paid subscription. There are other parts of the industry where innovation is flourishing—where the labels can’t do this—TikTok or YouTube UGC.

Kristelia Garcia: the tax thing is intriguing—are there similar examples?

A: tax as a tool we often look to for encouraging/discouraging behavior; cigarette and other sin taxes. Congress loves to amend tax code and not so much ©.

Blake Reid, Copyright’s Periphery

Copyright on a dying planet. Looking at 1201 triennial rulemaking: 15 years of trauma before the Copyright Office discussing far ranging areas of law and policy: environmental regulation, disability rights, medical devices—far from concerns of ©. We’re trying to do serious policy and somehow we’re funneling it through the distorted lens of ©. © routinely infects policy areas outside its core of incentivizing creative works. The 1201 review illuminates the problem.

1201 creates paracopyright liability for circumventing tech protection measures that control access to © works. There’s no protection for circumvention aimed at noninfringing or fair uses in most circuits.

2021, there were 21 distinct exemptions, including traditional categories (motion pictures, video games), but a lot of literary works as computer software. Worth emphasizing that a lot of these exemptions are not new, but have persisted across multiple rounds of rulemaking. They show the © periphery.

Intended beneficiaries are often small/individual—film critics, documentarians, disability services providers, people w/disabilities, farmers, repair techs; often public-facing, they often care about complying with the law and require degree of legal certainty; they often produce public goods like privacy, education, agriculture, data security.

Many of these uses are functional and uncontroversially noninfringing: functional uses and modifications. Unlocking, jailbreaking involve only glancing uses of protected works and are incidental to the use: the fact that you need to use the software on a tractor engine to repair the engine is just incidental. Facilitates uncontroversial uses like reading that might be required by other laws like ADA. Or exposes/tests vulnerabilities of TPMs and software—used to evaluate and diagnose software. Many uses are noninfringing but not subject of direct case law.

1201 requires Copyright Office, which doesn’t look at fair use particularly charitably, to determine that uses are likely noninfringing. B/c these uses and users are public facing and often chilled ex ante, there is often no case law on point.

Why do rightsholders object to exemptions? The review is really contentious despite the noninfringing nature. Objection 1: speculative abuse of exemptions—encourage infringing behavior adjacent to but beyond the bounds of the exemption. Across decades, no instance of this has been identified where a bad actor purports to rely on an exemption. Objection 2: non-© policy motivations for regulating: 1201 is a proxy for other policy issues like DOJ treating 1201 as belt and suspenders for CFAA defense against hackers, as if Russian gov’t cares. Concerns about vehicle modification violating pollution regulations; FDA worrying about medical devices. Explicitly beyond scope of © and institutional context where Copyright Office isn’t capable of evaluating; it tries to do so under 1201’s catchall provision. Why is the Librarian of Congress in charge of deciding which cellphone you can use? It’s supposed to consult w/NTIA, but routinely rejects NTIA’s recommendation.

Objection 2.5: non-copyright policy interests of TPM deployers/rightsholders: disclosing security flaws might be embarrassing; right to repair might allow independents to compete with authorized repair.

Objection 3: non-copyright micromanagement of user/circumventor activity. That’s a result of a sense of entitlement from exemption opponents to control how users behave. CO builds a miniature regulatory scheme into the exemption, e.g. for text and data mining—security practices and accreditation requirements for researchers.

What could we do to wall off the periphery?

Lower the bar for securing/renewing/expanding exemptions; encode more in statute.

Cover development of tools.

Eliminate 1201 or require an infringement nexus.

What would bear on copyright more broadly?

We should consider specific exemptions/limitations for categories of users likely to engage in the production of public goods, knowing their uses are likely to be especially sensitive to liability risks; specific exemptions for functional uses; new institutional contexts for assessing fair use ex ante—declaratory judgment attempt in CASE Act was an unsuccessful but interesting trie.

More muscular policymaking in non-copyright congressional committees—don’t defer. Even where there are complex fair use and doctrinal issues, AI is an example where the policy equities are far beyond © and fair use’s capacity to address, like labor and privacy.

Zahr Said: Why are you conceding that this is on the periphery? Post-colonial theory makes it feel like a concession.

A: experience of triennial review, which represents a long dedication from a lot of communities who band together. All that engagement with the core gets indifference from actors who are at ©’s core. They’ve tried but there is so much skepticism and distrust for exemption proponents.

Charles Duan: it’s cheap to use DRM and get the value of excluding people from an entire device. “Cheap Exclusion”—relevant paper. Value disconnect.

A: I’m skeptical that they’re really getting much value out of this [Duan and Rosenblatt: They think they do!] Some of their claims are just ridiculous—using 1201 to stop password sharing on Netflix is never going to happen. There are no 1201 lawsuits about that, or about anything really. Used for B2B disputes. But it’s cheap to send someone to the CO.

RT: (1) It’s true that the participants sincerely want to comply with law/are often risk averse, but the perverse thing is that participation has to be combined with cynicism about tools/distribution: everybody agrees to ignore the distribution. (2) As for the characterization of “periphery”: The terminology makes sense to me because these issues are beyond c’s boundaries: none of c’s business. Maybe there’s another discourse about boundaries—this is an invasion. (3) One thing that’s valuable to the industry is not to lose, ever, and that may explain some of the dynamics.  

Buccafusco: dividing the world into software and nonsoftware might make more sense—allowing © in software is a key problem. Ripping DVDs is at least plausibly in c’s wheelhouse.

A: yes, probably an original sin, but probably a bad idea to design 1201 to protect distribution of video as well.

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