Victory is mine!
Bring me the finest muffins and bagels in all the land! Public Citizen represented me in a lawsuit to
unseal the key information in SanMedica v. Amazon, a case that applied the 1-800 Contacts rule that ad clickthrough
rates provide an upper bound to the percentage of consumers who could have been
confused online—but sealed the rate it found sufficient to avoid summary
judgment. After the court granted my
motion to intervene, the parties
agreed to unseal most of the information we sought, including this fact,
which is crucial to understanding the decision.
Thanks so much to Scott Michelman and the other lawyers at Public
Citizen who brought this about. More to
come when the unsealing occurs and I can at last see the significance of the
case for keyword infringement litigation more generally.
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