Venable on notable NAD product name ruling

Amy Mudge and Randall Shaheen explain the NAD's take on product names: if you put two terms together, as in "Nourishing Coconut Shampoo," the ingredient has to provide the benefit.  If not, it has to be called "Nourishing Shampoo with Coconut." Also, if you tout your product as X-free, the ingredient you use to replace X can't have the same negative qualities that lead people to avoid X.