Timesify makes any website look like the New York Times, so
that your neighbors don’t know you’re reading something junky. “In a matter of seconds, the article on how
‘Miley Cyrus Peed on a Tree’ will appear on a page that looks like The New York
Times — and with a headline and photo from a bonafide, recent New York Times
piece, like ‘Iraqi Relief Flights Rescue Dozens, but Leave Thousands Behind.’”
What are the trademark implications?
Dilution? There’s no sale, so can there be post-sale confusion? Post-browse confusion? Or should that be Times-browse confusion? (I
couldn’t help myself.) There are even internet
classic copyright issues: the pictures on the original site are swapped out for
Times pictures—it’s not clear whether
this is done through direct image linking or some other way.
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