Tuesday, April 02, 2013

Reading list: empirical study of college football videogames

Galen Clavio, Anastasios Kaburakis, David A. Pierce, Patrick Walsh, & Heather Lawrence, College Athlete Representations in Sports Video Games, Journal of Issues in Intercollegiate Athletics, 2013, 6, 57-80

Interesting study, not least because of the fact that the authors seem to think that their conclusion supports right of publicity claims by college athletes (First Amendment issues aside):

15% of respondents were uncertain and 10% were under the impression athletes were in fact endorsing the products, a combined quarter of the total number of participants. Overall, the more familiar a consumer was with the game, the less likely he/she was to believe the players are endorsing the products. The fact that 25% of respondents felt (agreed or strongly agreed) that athletes should be compensated for the use of their likenesses in college sports video games, may be important in ensuing court deliberations.

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