Thursday, April 22, 2010

$10 million verdict in false advertising case

Michael Atkins first reported on literal falsity claims involving mounting systems for laptops in emergency vehicles. Defendant's endorser, who had credibility in the industry, said in a marketing video that he'd analyzed and investigated the systems, but in fact he just read a script. The jury found literal falsity on this and another claim about the competing restraint systems and awarded $10 million in damages.

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