Sunday, May 31, 2009

Dilution by design

The NYT has a story on logo design makeovers by large companies, all going in the same warmer, fuzzier direction, often with highly similar flourishes (colors, typography, leaves/flowers/other organic touches). As with all the Obamafied logos around, maybe there's something in the water.

1 comment:

James W. Pharo said...

"maybe there's something in the water."

It's because there are only a handful of people doing basically all the work for the Fortune 1000.

I worked with a client that specialized in red balls -- citibank, lucent, Channel 13, etc -- every client suddenly needed red circles and balls