Tuesday, October 09, 2007

She's a brick and I'm diapering slowly

Huggies ads suggesting Pampers fit bricks better than babies can stay on the air; the court held there were real differences between the products and that the ad illustrated this truth in humorous fashion. See the ad here. The Ad Age article recounts that Pampers prevailed against earlier claims before the National Advertising Division of the Better Business Bureau; the classic weakness of NAD proceedings is revealed by the account of the Huggies spokesperson: "[Huggies] did end the original ads subject to the NAD ruling when they 'ran their course' at the end of May." Yes, they let the campaign end, then unveiled a new ad making the same objectionable claims -- a real victory for advertising self-regulation.

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