PR savvy from worm poop

TerraCycle, the fertilizer company being sued by Scotts, again shows its strength in spin in this BBC News clip, which is entirely told from TerraCycle's perspective, with only a vague mention of the false advertising claims against it. The reporter discusses TerraCycle's PR offensive, but doesn't mention that she's a part of it, with reporting focusing on the employees from distressed Newark who supposedly stand to lose their jobs if Scotts wins. I should also mention that I got this link from an anonymous commenter, who may well be part of the TerraCycle team.