Timesify makes any website look like the New York Times, so that your neighbors don’t know you’re reading something junky. “In a matter of seconds, the article on how ‘Miley Cyrus Peed on a Tree’ will appear on a page that looks like The New York Times — and with a headline and photo from a bonafide, recent New York Times piece, like ‘Iraqi Relief Flights Rescue Dozens, but Leave Thousands Behind.’” What are the trademark implications? Dilution? There’s no sale, so can there be post-sale confusion? Post-browse confusion? Or should that be Times-browse confusion? (I couldn’t help myself.) There are even internet classic copyright issues: the pictures on the original site are swapped out for Times pictures—it’s not clear whether this is done through direct image linking or some other way.