I haven't gotten to these yet, but today's list, via SmartCILP, is a hopeful indicator of a surge in academic attention to consumer protection/advertising law issues:
DeVeau, Taryn M. Note. Naturally confusing consumers: express federal
preemption of state claims regarding false and misleading food product
labels. 5 Ky. J. Equine, Agri., & Nat. Resources L. 119-141
Friedman, David Adam. Explaining "bait-and-switch" regulation. 4 Wm. & Mary Bus. L. Rev. 575-638 (2013). (I linked the SSRN version, but there's also a journal version.)
Lantagne, Stacey M. A matter of national importance: the persistent inefficiency of deceptive advertising class actions. 8 J. Bus. &
Tech. L. 117-156 (2013).
Millan, Meaghan. Note. The justiciability of state consumer protection claims in federal courts: a study of named plaintiffs who cease using the disputed product yet seek injunctive relief. 81 Fordham L. Rev.
Patsner, Bruce. Direct-to-consumer advertising of restricted, surgically implanted medical devices: what does the advertising arena look like, and whose regulatory problem is it? 39 Wm. Mitchell L. Rev. 1207-1228