Thursday, June 21, 2007

Product placement and "product placement"

Amusing, but also disturbing: I was Googling for Commercial Alert's work on product placement, and Google offered me four different firms eager to help me get my product on film sets, in celebrity hands, etc. "Guerilla marketing" is such a troubling concept in so many ways, part of the overall Conquest of Cool. Is there any kind of rebellion that can't be literally sold to us?

1 comment:

Bob Cumbow said...

I remember having a similar thought in the late '60s, the first time I saw a Che Guevara poster for sale in a head shop.

bob