TC Heartland LLC v. Schiffman, 2026 WL 1785093, No. 1:23-CV-665
(M.D.N.C. Jun. 22, 2026)
In a time of rising authoritarianism, it’s not that
surprising seeing companies following the lead of Trump, Musk, and the like in
suing their critics whose research implicates them in harm. Here, in the
absence of a strong anti-SLAPP regime that could have shifted the costs onto
the plaintiff, the defendant counterclaimed for defamation, but both sides lose
because the proper realm for resolving scientific disputes is the audience of
scientists.
Heartland sells Splenda, an artificial sweetener made with
sucralose. Dr. Susan Schiffman said things about her research about sucralose,
which was published in a peer-reviewed scientific journal, so it sued her for
defamation/trade libel (the differences don't matter here). Dr. Schiffman challenged Heartland’s online assertions impugning
her scholarship and integrity, so she asserted defamation claims and an abuse
of process claim. Bottom line:
Both Dr. Schiffman and Heartland
have a First Amendment right to express their views on the safety and health
effects of Splenda and sucralose and on the meaning and validity of research
investigating those health and safety issues. Neither party has produced
sufficient evidence to overcome the other’s First Amendment right to talk about
the research and the conclusions to draw from the scientific research, and
neither has shown a disputed question of material fact.
A bit more background: “In 2023, Dr. Schiffman, a professor
at North Carolina State University, and coauthors published an article about
the effects of sucralose and sucralose-6-acetate (“S6A”) in a peer-reviewed
journal.” A hired lab did the experiments, not Dr. Schiffman herself. After the
article was published, Dr. Schiffman worked with N.C. State to issue a press
release about her research, which did mention Splenda; local news stations
interviewed her about the article, and she discussed Splenda in those
interviews, and a few other news sources reported on the article and published
stories with her statements about her research. “In summary, she said that her
research showed that sucralose carries multiple potential health risks, and she
identified sucralose with Splenda.”
In response, “Heartland created a webpage disputing her
article’s findings, her statements about the article, and the article’s
implications. It impugned the quality of her research and essentially accused
her of being a publicity hound.”
To prevail on a defamation claim under North Carolina law,
the plaintiff must establish: (1) the defendant made a false, defamatory
statement; (2) the statement was “of or concerning” the plaintiff; (3) the
statement was published to a third party; and (4) the statement caused injury
to the plaintiff’s reputation. For public figures, actual malice is required.
“Scientific conclusions based on research and speech about
that research do not fit easily into the fact-opinion paradigm.” Scientific
speech “receives First Amendment protection under certain conditions to
encourage legitimate debate about scientific issues and to encourage discussion
and research into matters of public and scientific interest.” [The Supreme
Court has been extremely uninterested in identifying a category of “professional
speech” that can be more heavily regulated. It’s hard to say whether the Court
would be more amenable to “scientific speech” as a category that can be less
regulated.] Although most conclusions in a scientific journal article are, in
principle, “capable of verification or refutation by means of objective proof,”
the court quoted ONY
at length:
it is the essence of the scientific
method that the conclusions of empirical research are tentative and subject to
revision, because they represent inferences about the nature of reality based
on the results of experimentation and observation. Importantly, those
conclusions are presented in publications directed to the relevant scientific
community, ideally in peer-reviewed academic journals that warrant that
research approved for publication demonstrates at least some degree of basic
scientific competence. These conclusions are then available to other scientists
who may respond by attempting to replicate the described experiments,
conducting their own experiments, or analyzing or refuting the soundness of the
experimental design or the validity of the inferences drawn from the
results.... Needless to say, courts are ill-equipped to undertake to referee
such controversies. Instead, the trial of ideas plays out in the pages of
peer-reviewed journals, and the scientific public sits as the jury.
Here, both parties were public figures, at least limited-purpose
ones; indeed, “[t]he argument that Heartland is not a limited-purpose public
figure borders on the ridiculous.”
Heartland purportedly only challenged the post-study
comments, e.g., “A new study finds a chemical formed when we digest a widely
used sweetener is ‘genotoxic,’ meaning it breaks up DNA. The chemical is also
found in trace amounts in the sweetener itself, and the finding raises
questions about how the sweetener may contribute to health problems....”; “Our
work suggests that the trace amounts of sucralose-6-acetate in a single, daily
sucralose-sweetened drink exceed that threshold [of toxicological concern]”; “When
we exposed sucralose and sucralose-6-acetate to gut epithelial tissues – the
tissue that lines your gut wall – we found that both chemicals cause ‘leaky
gut.’ … A leaky gut is problematic, because it means that things that would
normally be flushed out of the body in feces are instead leaking out of the gut
and being absorbed into the bloodstream”; “We found that gut cells exposed to
sucralose-6-acetate had increased activity in genes related to oxidative
stress, inflammation and carcinogenicity”; “[a single packet of Splenda or in
one drink exceeds] the level used in the food industry and in Europe, at the
European food agencies, to say that this is too much genotoxic compound in the
food supply. And so a single packet is too much”; “Risk wise, sucralose is
worse [compared to other artificial sweeteners]”; and “basically, the data
shows it’s not a good idea to consume sucralose.”
It was undisputed “that she made those statements following
the publication of a scientific article she coauthored and that her remarks
were directed to summarizing and explaining her research results to a lay
audience.” Given that courts are “careful when applying defamation and related
causes of action to academic works, because academic freedom is a ‘special
concern of the First Amendment,’ ” “scientific conclusions are protected speech
to the extent they are ‘draw[n] ... from non-fraudulent data, based on accurate
descriptions of the data and methodology underlying those conclusions, on
subjects about which there is legitimate ongoing scientific disagreement.’ ” [The
court explicitly noted that its conclusion would not necessarily apply to a
consumer-facing ad.] Accurate “secondary statements,” whether in a
journal article, podcast, or other media, “do not form the basis for a libel
claim.” This could be resolved as a matter of law.
The secondary statements would only be actionable if they
were inaccurate descriptions of the article or the article was based on
fraudulent data. Heartland did not show that either limit applied.
The challenged statements were accurate summaries of the
article, which said things like “Overall, the . . . findings for
sucralose-6-acetate raise significant health concerns regarding the safety and
regulatory status of sucralose itself”; “Data indicate the sucralose-6-acetate
is genotoxic,” and “sucralose-6-acetate significantly increased expression of
genes associated with inflammation, oxidative stress, and cancer.”
Heartland argued that “Dr. Schiffman did not sufficiently
qualify her conclusions as preliminary or note the lack of definitive
assessment as to toxicity in humans.” But Dr. Schiffman used qualifying
language in the N.C. State press release such as “the finding raises questions
about how the sweetener may contribute to health problems,” “our work suggests
that,” and “raises a host of concerns.” The university press release said that
the article relied on “in vitro” experiments and tests. “Even in the
three-minute news interview, Dr. Schiffman was not definitive; she said that
S6A ‘can’ have negative health effects”; the interview specifically referenced
the article. “Thus, in a shorter fashion
and directed to a lay audience, her secondary statements repeat the conclusions
that she made in the article based on the studies detailed in the article.”
What about nuance? “To the extent Heartland is saying that
the secondary statements are not nuanced enough, that argument if adopted would
essentially prohibit scientists from commenting on sophisticated research to a
lay audience beyond reading their study results in full. And Dr. Schiffman’s
secondary statements were not so over-simplified as to be inaccurate.”
Heartland pointed to Dr. Schiffman’s answer to the question
“How much Splenda or sucralose needs to be consumed in order for this to be
harmful?”: “a single packet ... is too much.” In context, this was opinion, and
consistent with statements in the article discussing “significant health
concerns regarding the safety ... of sucralose itself,” discussing the
potential genotoxicity of “a single daily sucralose-sweetened drink” and
“single servings of sucralose,” and the like. It was irrelevant that she didn’t
test Splenda; Splenda is made of sucralose.
Nor was there sufficient evidence of fraudulent data or inaccurate
descriptions of data. The purported inaccuracy came from Heartland’s “disagreements
with her results, methodology, and decisions about what to include in and omit
from her published research.” “But omitting data does not necessarily make
research fraudulent.” There was no evidence that the numbers in the studies
were made up or that the tests were not conducted. “Heartland and others can
run their own tests following the same methodology or using methodology they
say is better or more complete, and they are free to use their results to
publicly rebut Dr. Schiffman’s results if that is what such research shows.”
Heartland also pointed to an investigation by N.C. State,
Dr. Schiffman’s employer, into Dr. Schiffman’s research, which seems to have
been prompted by Heartland’s threats. “According to the investigation report, a
vice chancellor convened a panel of professors to investigate whether Dr.
Schiffman committed research misconduct based on Heartland’s allegations in
this case that she (1) omitted contradictory data and (2) did not disclose
conflicting repeat tests.” The committee concluded that Dr. Schiffman did not
follow “best practices” because she “should have reported the negative
Multiflow data from Litron Laboratories in the article” and that a discussion
of the reason behind the differing results “would have been appropriate and ...
followed best practices.” The committee stated that the exclusion of some data
“should have been discussed with all coauthors of the article.” But all of that
tended to put the article in the firmly protected category, since these were scientific
differences and not fraud: the report unanimously concluded that Dr. Schiffman
did not commit “research misconduct” because she provided a reason for the
omission. “Failing to use best practices does not equate to fraud, and nothing
in this report supports Heartland’s assertion that Dr. Schiffman used
fraudulent data or did not accurately describe the data and methodology
underlying those conclusions.”
In the alternative, Heartland failed to show actual malice.
Its evidence of malice was: the omissions; a third-party scientist’s opinion that
Dr. Schiffman had bias towards the research outcome because she omitted test
results; funding she received from the Sugar Association over 15 years ago; and
an email about seeking funding broadly from different entities for her
research. None of this evidence was sufficient to convince a finder of fact
that Dr. Schiffman “in fact entertained serious doubts as to the truth of [her]
publication.” Specifically, the evidence
about funding was “too remote and speculative to permit an inference that she
acted with malice in making the secondary statements.” In this context, “[m]ore
papers, more discussion, better data, and more satisfactory models—not larger
awards of damages—mark the path toward superior understanding of the world
around us.”
The counterclaims failed for similar reasons. Some of
Heartland’s criticisms were protected opinion, including that the article was “not
sound science,” which is vague and encompasses many meanings. Others were scientific
conclusions on a “subject about which there is legitimate ongoing scientific
disagreement.”
The court also rejected an abuse of process counterclaim,
even though “[a]nyone who delves into the record and procedural history of this
case would easily have suspicions about Heartland’s motives.” Which is why we
need a federal anti-SLAPP law.
Indeed, the court says that “[t]he First Amendment does not
require a scientist to defend research studies in court merely because a
company whose sales of a product might be affected by publicity about that
research disagrees with the research or dislikes the publicity.” But … she did
have to defend her research studies in court, in part because Heartland faced
no real threat that it would have to pay for her defense—imposing costs on her
was a rational business decision. An anti-SLAPP law might have given Heartland
pause, and would definitely have made it easier for her to find good counsel.
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