Tuesday, May 26, 2026

Costco's "free shipping" claims plausibly deceptive if online price is raised to account for shipping

Zaimi v. Costco Wholesale Corp., 2026 WL 1145798, No. 2:25-cv-01076-JHC (W.D. Wash. Apr. 28, 2026)

The court refused to dismiss statutory and common-law claims related to price differences between items that Costco sells online and in-store: online, Costco charges more for big-ticket items like couches to cover shipping, but advertises “free shipping.”  For example, one couch is available for $2,099.99 when bought in a physical Costco store but costs $2,399.99 when purchased online, and at checkout, “Shipping & Handling” is listed as “$0.00.” Within the online listing, in light grey font, Costco says that “Delivery, setup and packing removal [are] included,” and that “Items may be available in your local warehouse, prices may vary.” Also, there’s a webpage that says “Costco.com prices take into account shipping and handling fees not applicable to warehouse purchases,” but plaintiff alleged that “she was not presented with, and did not read, the fine print on Defendant’s customer service webpage admitting that those representations were false.” She brought claims under the Washington Consumer Protection Act (CPA) and California’s FAL, UCL, and CLRA, along with claims for breach of contract, breach of warranty, quasi-contract/unjust enrichment, and negligent and intentional misrepresentation, which the court declined to dismiss. I won’t discuss many of the details.

Costco argued that it disclosed the price differences and shipping costs. Online, the listing states that “[d]elivery, setup, and packaging removal included” in the stated price, and elsewhere on the website, it discloses that items are cheaper if bought in-store. Thus, believing that one would pay the same for the couch online as in the warehouse and pay nothing to have it delivered was patently unreasonable.

Zaimi rejoined that the checkout page statement, “Shipping & Handling $0.00,” induces reasonable consumers into believing they are paying $0.00 for shipping, and that general disclaimers (that items are available at a lower price in its warehouses) do not “negate the clear message that ‘Shipping & Handling $0.00’ conveys to reasonable consumers.” The court found no previous case to be entirely on point, but, at the motion to dismiss stage, this theory was plausible. The online listing didn’t state that the prices will be lower in-store: It states that the “prices may vary.” And plaintiff plausibly alleged that consumers “expect free shipping,” given the ubiquity of online shopping, even for large purchases like furniture.  

As for injury under Washington consumer protection law, it was enough to allege that she “would not have made the online purchase if she had known that she was paying for shipping or that Defendant charged more for the product online.”


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