Tuesday, December 29, 2020

Test yourself: would you have approved this "covid-free" claim?

 From the NYT this weekend (h/t Zachary Schrag):

"It's time to put COVID on hold ... and set out for the ultimate escape to the world's only 6-star hotel, Quintessence Hotel. The sixth star is for our (and Anguilla's) diligence in creating a COVID-free environment.... If you long for the tranquility of a COVID-free Caribbean island sanctuary ... be our guest."

What substantiation, if any, would you consider sufficient?


JVO said...

The owner of Quintessence, Geoffrey Fieger is a very successful, nationally-prominent, plaintiff's lawyer from metro-Detroit. Recall he defended Jack Kevorkian a few times. I wouldn't be surprised if he would sue someone who brought COVID to Quintessence.

Terri J. Seligman said...

THANK YOU for blogging about this! When I first saw this ad, I thought it must be a parody.

RT said...

I’m not sure that would help make the ad less risky, but ok!