Monday, October 19, 2020

funny survey typo doesn't invalidate confusion survey

Pinder v. 4716 Inc., 2020 WL 6081498, No. CV-18-02503-RCC (D. Ariz. Oct. 15, 2020)

This strip club right of publicity-etc. case is mostly as plaintiff-favorable as others coming out of Arizona. The notable thing: the court says the survey here is fine, despite various criticisms leveled in similar cases, and despite a possibly significant spelling error: “The question asked the participant to indicate his or her strangest impression about the advertisements, when it should have asked for the participant’s strongest impression” (emphasis added). This was merely a challenge to “technical inadequacies,” not to admissibility.

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