Shannon Roesler, Evaluating Corporate
Speech About Science (forthcoming, Geo. L.J. 2018)
Pull quote: “[C]onsumer protection laws should encourage accurate
representations of contemporaneous scientific knowledge, rather than lucky guesses
about the state of scientific knowledge in the future.” Amen.
Abstract: How should courts
evaluate the truth or falsity of corporate speech
about science? This question is
critical to antifraud actions like the ongoing state
investigations into whether
ExxonMobil misrepresented scientific knowledge regarding
global climate change. ExxonMobil
claims that these investigations chill scientific
inquiry and burden speech on a
matter of public concern in violation of the First
Amendment. Of course, the notion
that scientific progress depends on the free exchange
of ideas is uncontroversial. But
although the free-market approach to scientific discourse
has firm foundations, this Article
suggests that it is a misguided approach to the question
of when corporate speech about
science is misleading.
Too often, courts and commentators
assume the truth of corporate speech about
science, an assumption that
inevitably results in First Amendment scrutiny. The
reluctance to analyze the truth of
such speech is understandable given the nature of
scientific knowledge itself.
Scientific knowledge is not easily described in terms of truth
or falsity. But corporate speech
that uses the inherent uncertainty of scientific inquiry to
mischaracterize scientific
knowledge is not participating in scientific discourse.
Moreover, when courts treat such
speech as part of a larger scientific debate, they
threaten to undermine the deterrent
function of antifraud laws and shift the costs of
misleading speech onto the public.
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