Questionable branding

Not exactly on topic, but funny: Trader Joe's often uses some signals about what national brands one can compare its house products to. Here, while Cheerios and Spaghettios are hard to confuse, the result is two different kinds of Joe's O's, which could produce pretty funny results if people aren't paying attention.  Self-dilution for Joe's O's?

Joe's O's

Joe's O's compared to Cheerios

Also Joe's O's (compare to Spaghettios)