Thursday, February 20, 2014

FTC wins big in case against light bulb sellers

The FTC's Business Center Blog has the details, which include a $21 million refund order representing the gross revenues from the advertised products, with no offsets for the benefit consumers actually received.  A very strong opinion for the FTC, requiring a high level of substantiation for specific claims and reiterating that substantiation is required for reasonable interpretations of ads, not just for explicit claims in ads.

No comments: