Tuesday, October 09, 2012

Trademark prof on vacation, part 2

Chicagoland edition.  Start with a classic, Penguin Road:
 Claw & Order:
Hairy Otter: 
 Jersey Shoreline: check out the abs on that shark!
 Luke, I am your Otter!

The Otters Strike Back (on mugs and T-shirts)
My favorite: cross-marketing with actual Star Wars merchandise, which otherwise has no particular reason to be at an aquarium: 

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