Trademark prof on vacation, part 2

Chicagoland edition.  Start with a classic, Penguin Road:

 Claw & Order:

Hairy Otter: 

 Jersey Shoreline: check out the abs on that shark!

 Luke, I am your Otter!

The Otters Strike Back (on mugs and T-shirts)

My favorite: cross-marketing with actual Star Wars merchandise, which otherwise has no particular reason to be at an aquarium: