The most noticeable thing for me about this ad, featured in the NYT story on NYC's new anti-obesity campaign, was the familiar (registered) shape of the soda bottle from which the fat is pouring. Will Coca-Cola complain, or take its lumps? (Sorry.)
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1 comment:
Very interesting. Good pick up. My best guess is that they will complain. The ad may be able to get the same point across with a more generic bottle.
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