Sunday, November 18, 2007

More trademark than trademark

The NYT Magazine’s Consumed has a story about Last Exit to Nowhere, a British purveyor of T-shirts advertising fictional brands from (largely American) films, including Blade Runner, with the Tyrell company's slogan More Human Than Human. (Battlestar Galactica interpretation here.) The T-shirts would cost an American about $45 with shipping, though if you’re willing to draw from the smaller screen, you can get shirts on the same theme much cheaper from Television Without Pity (blogged about here). The Consumed story makes the point that the recognizable fictional brands mock branding while also engaging in it at the level of reference to the original movie, and not all the TWoP shirts make that double move, but I still like them a lot.

A “PK Tech” shirt would win my undying gratitude, personally.

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