It's Blow energy powder, of course, promoted as ideal for mixing with drinks to add a jolt of caffeine. Sample packs even come with a fake credit card for cutting the lines, though you're not supposed to snort it.
Given the experience of Cocaine, the energy drink driven from the market by protests and threats from state AGs, we can expect the same objections of scandalousness and even deceptiveness. (NB: When I googled for Cocaine the energy drink, Blow's was the first sponsored link I saw. Under the Supreme Court's Grokster analysis, the AGs should have a running start on Blow's bad intent.)
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