Friday, February 02, 2007

Avocado's number: For Kraft, less than 2%

That is, avocados constitute less than 2% of Kraft's guacamole dip. This has produced a lawsuit, and a subsequent relabeling: it's going to be guacamole "flavored" dip.

There's a dip in here somewhere -- if not an avocado. The U.S. Food Policy blog has more on the relevant regulations. Here's a law firm soliciting "guacamole" complaints about various producers, including Kraft.

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