Seen at the pet store

Chicken Soup for the Dog Lover's Soul brand pet food, and Bark Bars.

I'm surprised the pet food company thought it was worth a licensing fee from an unrelated business -- inspirational books -- except that, obviously, the product caught my attention, so maybe it was worth it.

As for the Bark Bars, are any of these close enough to protected trade dresses to dilute? I am certainly reminded of specific candy bars, but even under a likely dilution standard "reminding" probably isn't enough.