Neiman Barkus

Apparently several people thought that Neiman Barkus was a good name for a pet store (see also the Neiman Barkus store at the Canine Hilton in Texas, which might have some extra trademark problems) and the Pampered Pooch store, whose slogan is "A Neiman Barkus for your pooch!"). Neiman Marcus is suing at least one of them. Neiman Marcus sells $750 Gucci pet carriers, so the goods and services may overlap a bit.

What about "Needless Markup" as a name for a store?