Thursday, February 03, 2005

Curiously High-Tech Hacks for a Classic Tin: Another fascinating trademark reuse problem. Altoids seems perfectly happy with all the aftermarket variations on its tins, enough so to plan a website of its own showing how the tins can be used. I wonder what happens to the unauthorized versions then? I also wonder what Apple thinks about calling mp3 players in Altoids tins "iTins." Of course, Apple has tolerated a lot of iPod-related things, from Playboy's iBod to It's a risk Apple ran when it picked the "i" suffix for its Internet-related product.

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