Tuesday, March 18, 2014

Today's inducement question

#McConnelling: The Daily Show invites users to score footage of Mitch McConnell to as many songs as possible.  The idea is that it’s funny no matter what music you use.  So, inducement?  If it’s transformative (which I think it is), what are we to make of the idea that it’s transformative no matter what music you use?  This is the musical version of the Kuleshov effect: the video affects our perception of the music and vice versa.

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