Thursday, June 13, 2013

#sincere? Slate on sponsored tweets and disclosure

Along with a roundup of recent events, the story provides food for thought about what might happen if the default becomes flipped and people assume that celebrity tweets are like 30-second ads: sponsored by default.  How then will celebrities disclose that they aren't getting paid for expressing an opinion?  #unspon is possible, but a little dull.  #unpaid?

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