I spent much of the weekend at the fabulous Trademark Scholars’ Roundtable on use as a mark, hosted by the University of Iowa College of Law, a consistently stimulating discussion. Mark Janis, and Kati Jumper on the administrative side, did an incredible job despite substantial trouble in transportation.
A reading list:
- Mark P. McKenna, Trademark Use and the Problem of Source in Trademark Law
- Dinwoodie/Janis and Dogan/Lemley Colloquy, 92 Iowa Law Review 1597-1721 (2007)
- Stacey Dogan and Mark Lemley, The Trademark Use Requirement in Dilution Cases, Santa Clara Law Review (2008)
- William G. Barber, Dumping the “Designation of Source” Requirement from the TDRA: A Response to the Alleged “Trademark Use Requirement” in Dilution Cases, Santa Clara Law Review (2008)
- Eric Goldman, Online Word of Mouth and its Implications for Trademark Law, in Dinwoodie/Janis, Trademark Law and Theory (Elgar 2008) ch. 15
- Margreth Barrett, Internet Trademark Suits and the Demise of “Trademark Use”, 39 U.C. Davis L. Rev. 371 (2006).
- Verimark (Pty.) Ltd. v. BMW (AG),  SCA 53, 61 (Republic South Africa, Court of Appeal, May 17, 2007)
- Case C48/05, Adam Opel v. Autec AG, (ECJ 2007), 2007 WL 187793
- Kolotex Glo Austl. Pty. Ltd. v. Sara Lee Personal Prods., (1993) 26 I.P.R. 1 (Austl.)
I will type up my notes and post them soon.