Friday, May 15, 2009

Think of it as dilution in action

Overheard in New York:
Burnout #1: Yo, is the Dove company that makes chocolate the same Dove company that makes like lotion?
Burnout #2: Man, what are you talking about?
Burnout #1: I'm just wondering. I was eating Dove chocolate the other day and it said it was "extra creamy." I'm just...ya know...what kind of cream you think they use?

2 comments:

Frank Pasquale said...

My future TM classes thank you. I'd been using "Buick aspirin" as my example for years, and they're now saying "What's a Buick?"

Ann Bartow said...

It's a great TM example, though the "cream" discussion made me a little gaggy....