Monday, September 24, 2007

What would Jesus wear?

It's Kerusso day in the trademark blogosphere (blogomarble? blogopea? smallish, anyway), and here are my entries:
Because it holds out the prospect of a more even PR battle than the one between the Red Cross and Johnson & Johnson.

Because my daughter is right now wearing a very similar onesie with a happy bunny that says "I'm cute. I get it. Now put me down." (Side note: what does Apple think of this Happy Bunny product, the iPod bunny?) I think the "critique" argument is much more powerful here than it is for some of the other shirts; this Kerusso shirt is deliberately opposed to the irony and snark of the original. People like me have asked whether it is possible to parody the postmodern, parodic, ironic sensibility that produced The Simpsons and Happy Bunny; perhaps the answer is that these things can be parodied with sincerity.

Because it raises one of my favorite problems: use as a mark. Linguistically, the sentence on the shirt is a classic descriptive use. But add in the font and the size of "my space," and matters differ a bit.

Because I miss Reese's Peanut Butter cups, and because there's already been litigation over the fame of the trade dress, though matters are more favorable for Reese's here given the use of the font and the crinkle-edged block of brown that traditionally signals the presence of delicious chocolate and peanut butter candy.

Because Claire Bennet returns tonight!

Final note: the John Deere/John 3 T-shirt featured in Marty Schwimmer's post seems to have been removed from the Kerusso site already, perhaps at the behest of a John Deere lawyer. John Deere has been willing to litigate dilution before. Claiming religious freedom might not be enough to deter every trademark owner whose marks Kerusso borrows.

TerraCycle settles with Scotts

Scotts and TerraCycle have settled. (Previous reports.) TerraCycle will change its packaging color scheme, stop making superiority or establishment claims about TerraCycle versus Miracle Gro, and wind down its website suedbyscotts.com. The CEO even said, “We also regret certain statements that were made about Scotts in the heat of litigation.” A pretty satisfactory result for Scotts, especially as it ends TerraCycle’s media defense blitz. As Seattle Trademark Lawyer reports, Scotts even got a statement about the fame of its trade dress into the stipulation.

ETA: the settlement specifies the circumstances under which TerraCycle can make establishment/comparative claims: only when it has "at least one well-conducted scientific study, carried out after the Effective Date by an independent person or organization, using generally accepted scientific techniques, and reaching statistically valid conclusions. The full report of any such research, if relied on by TerraCycle to substantiate new comparative advertising claims, shall be published by TerraCycle on the Internet or otherwise made available to Scotts and the consuming public." This is a reasonably flexible limit; it does require more substantiation than some superiority claims would in the absence of a settlement, so Scotts gets something, but not in a way that prevents competition. One deviation from the baseline false advertising law is the requirement of independent testing; internal testing would ordinarily suffice, though of course lack of independence can always affect a factfinder's assessment of the credibility of a test. The other big deviation is that the burden is on TerraCycle, whereas the baseline would require Scotts to show falsity.

On the other side, apparently TerraCycle will continue to employ the people whose livelihoods were threatened by the lawsuit. If TerraCycle’s PR is as good at selling worm poop as it is at getting out the word about this suit, the company will do very well indeed.

Sunday, September 23, 2007

So, it's a prequel to a bigger con?

The interior illustration for the NYT's review of Jeffrey Toobin's new book on the Supreme Court, The Nine:

The MPAA has gone after unauthorized uses of its rating systems in expressive works before, sending cease & desist letters to fan fiction sites, for example. But will it challenge the No Longer Gray Lady? And, more important, what the heck did Toobin find out that justifies an R rating?

Friday, September 21, 2007

Battle of the real estate web forms

ConsulNet Computing, Inc. v. Moore, 2007 WL 2702446 (E.D. Pa.)

The parties compete to create websites for real estate agents. Plaintiff alleged that Moore posed as a real estate agent to get a ConsulNet website, copied it, and then used the copy to start a competing business, Dynamic Investment Group (DIG). Plaintiff’s websites for realtors are similar to one another, but partially individualized based on things like geographic location. By agreement with Craig Proctor, a Canadian realtor who gives seminars on how to succeed in real estate, ConsulNet’s websites use content created by Proctor. The sites urge visitors to submit contact information in return for access to Proctor’s materials, such as house-selling tips.

Scott Irvin, who was entering the real estate business, asked defendants to create a website for him, providing www.craigproctor.com as an example of the type of site he wanted, and Moore signed up for a ConsulNet website in his own name, though he says he told a ConsulNet employee he was acting on behalf of Irwin; his contract provided that he had only a limited, nontransferable license to use the website for personal use. After Moore’s company entered the business of creating real estate websites, a number of ConsulNet clients left for DIG or added DIG websites to their ConsulNet websites.

Plaintiff sued for breach of contract (Pennsylvania and Canada law), intentional interference with contractual relations (Pennsylvania), and copyright infringement (U.S. and Canada). Defendants counterclaimed for false advertising. The court refused to dismiss plaintiff’s contract and copyright claims. Though defendants argued that the similarities between the sites were conceptual and systemic, not expressive – as evidenced by numerous places in the record where both expert and lay witnesses noted the common concept or system behind the websites -- this is a classic jury issue. A jury could find similarity in the expressive “look and feel” of the sites. (For example, a DIG webpage was headed “Don’t sign another lease until you have read this special report!” while a ConsulNet page was headed “Don’t Pay Another Cent in Rent to Your Landlord Before You Read This FREE Special Report.” The text underneath is also pretty similar.)

Defendants’ false advertising counterclaims were based on three statements: “(1) that ConsulNet’s websites obtain a 10.5% response rate, i.e., that 10.5% of visitors submit identifying information to the website; (2) that ConsulNet’s websites, once established, are ‘worry-free’ and ‘automatic’; and (3) that ConsulNet websites make it ‘possible to triple your real estate sales while working no more that a standard 40-hour week.’”

From a consumer protection perspective, the relevant ad materials are a little distressing. ConsulNet advertised that its “top performing” “branded” websites had a 10.5% response rate, and its “unbranded” 30.5%, as compared to the industry average of 0.5%-2%. (Later in the same materials, it dropped the “top performing” modifier, which is what caused the controversy.) “Branded” sites are those that obviously belong to and promote particular realtors, while “unbranded” “appear to be simply informational websites for potential buyers and sellers” – DIG stated that “The only difference [between the two kinds of websites] is that on the unbranded site we’ve removed anything that made it look like a typical real estate agent site.” This suggests that neither party is behaving all that honorably towards the consuming public, since the unbranded sites are more than simply informational.

In any event, ConsulNet argued that it was making truthful statements about its “top performing sites.” The court agreed that, in context, the 10.5% claim was a reference back to “top performing.”

ConsulNet also argued that statement (2) was mere puffery. ConsulNet advertised: “You don’t need to know anything about computers or the Internet! We take care of everything ... site maintenance .... Once it’s online, you don’t need to worry about the site. You simply follow-up on the HOT prospects that are automatically generated for you.” DIG submitted affidavits from former ConsulNet clients attesting that they had, in fact, worried. The court determined, however, that claims to alleviate “worry” were not objectively measurable, but merely vague puffery.

Statement (3) is measurable, but DIG didn’t submit sufficient evidence of falsity, just two affidavits from ConsulNet clients who weren’t able to triple their businesses. DIG needed evidence of the results “generally achieved” by ConsulNet’s thousands of clients. (Actually, some of the court’s language suggested that DIG would need to show that tripling sales wasn’t even “possible,” though that may be going too far; the FTC takes the position that, absent really clear disclaimers, representations of success are generally understood to reflect average or typical results.)

DIG had a separate Lanham Act counterclaim based on disparagement because one of the individual counterclaim defendants allegedly told Richard Wall – a former ConsulNet client who’d switched to DIG – that he’d “better come back before [he was] dumped.” Wall interpreted this comment to mean that ConsulNet was going to put DIG out of business. The court ruled that such a stray remark could not constitute “commercial advertising or promotion” within the meaning of the Lanham Act.

I've been living in your cassette

iPod Nano cases made from genuine cassette tapes. Infringement? Dilution? Are these genuine goods too far altered to be legitimately resold? They are certainly no longer fit for their intended purpose, but that's so obviously the point that I doubt it has the usual relevance.

Thursday, September 20, 2007

Ve ri wrong

Harvard's Coop bookstore apparently (though never underestimate the capacity of general news reporting to distort IP issues) is claiming copyright in its prices. The Crimson article on the subject, however, refers to the Coop's objection to copying the ISBN numbers. Even if the Coop could get some help from the cases suggesting that price estimates can be copyrightable (which I doubt, unless the Coop sets its book prices in a very surprising way), the problem with claiming IP rights in ISBN numbers is even worse: the Coop isn't the copyright owner!

The fellowship of the net

Is it just me, or is The Tower in this ad reminiscent of something?


Hear Us Now



(And there's a video.)

HearUsNow is clearly a takeoff on a popular cellular slogan -- and since it's the name of the organization, it's probably not use otherwise than as a mark. Should it nonetheless be protected against dilution claims? I think the answer is pretty clear, but I would offer this as an example of why the TDRA's exclusions don't solve the First Amendment problems of dilution.

... and that branch just slapped me in the face

Best mixed metaphor referring to the just-passed FDA reform bill, as reported in this NYT story: “'It’s a Christmas tree with more moving parts than you can imagine,' said Peter Barton Hutt, a former F.D.A. general counsel.” The bill generally increases the FDA's power to order drugmakers to do and disclose things.

Update on medical foods

Midlothian Laboratories, L.L.C. v. Pamlab, L.L.C., 2007 WL 2702049 (M.D. Ala.)

Midlothian moved to reconsider the district court’s ruling that Pamlab’s false advertising counterclaim should go to trial. The earlier ruling was based on Midlothian’s claims that its product was a “generic” equivalent and “bioequivalent” to Pamlab’s medical food Foltx, when at least one test of Midlothian’s product revealed that only two of three of Foltx’s active ingredients were present. The parties informed the court that it was mistaken about the product on which that test had been run: it was Foltx. (Whoops.) As a result (and because Pamlab apparently had no other evidence of falsity, once its argument that the very terms “generic” and “bioequivalent” necessarily implied FDA-level substantiation was rejected), the court granted summary judgment for Midlothian.

Wednesday, September 19, 2007

Stop the spread of ads that cause misconceptions

The FDA issued a warning letter against advertisements for Vicks foaming hand sanitizer that claimed the product prevents the spread of viruses that cause colds and suggested using the product when soap and water is unavailable, when FDA guidelines for the active ingredient indicate it should be rinsed off. Ads for the newly launched product, targeted at parents concerned for their children, remain available for the moment. The FDA says that the claims of cold prevention (for which the FDA is aware of no evidence) and instructions that the product can be "le[ft] on" render the product misbranded.

Tuesday, September 18, 2007

Informed consent and consumer protection: the case of abortion

Acuna v. Turkish, --- A.2d ----, 2007 WL 2609054 (N.J.)

Rosa Acuna filed a malpractice action against Dr. Sheldon Turkish, her obstetrician-gynecologist, alleging that he failed to provide her information necessary to her informed consent to an abortion. She claimed that he should have told her “the scientific and medical fact that [her six- to eight-week-old embryo] was a complete, separate, unique and irreplaceable human being” and that an abortion would result in “killing an existing human being.” The basic theory was that a doctor must, before performing an abortion, “advise the patient in clear and understandable language that ‘the family member [the embryo] is already in existence and that the procedure-indeed the central purpose of the procedure-is intended to kill that family member.’” Otherwise a woman is not making a fully informed decision to abort. (For an overview of this strategy for discouraging abortions, see Reva Siegel, The New Politics of Abortion: An Equality Analysis of Woman-Protective Abortion Restrictions, 2007 U. Ill. Law Rev. 991 (2007).)

In this case, the New Jersey Supreme Court rejected Acuna’s argument and reinstated the dismissal of her suit. A doctor “unquestionably has a common law duty to provide a woman with material information concerning the medical risks of a procedure terminating a pregnancy,” the court was unwilling to extend that to a suggestion that abortion is tantamount to murder. There is no consensus, either among the medical community or the general citizenry, that the statements Acuna wanted are “medical facts” as opposed to ethical beliefs.

The disputed facts shouldn’t matter, but – perhaps unsurprisingly -- the court did recount disagreement between the parties over who brought up the subject of abortion (each identified the other as the culprit), as well as facts about Acuna’s reproductive history and general health that might seem to justify an abortion to those who feel that justifications are required. (The not-so-hidden narrative here is one of the plaintiff’s regret of her voluntary choice.) Acuna said that she asked if “the baby” was “in there,” and that Turkish replied, “don’t be stupid, it’s only blood.” Turkish didn’t recall his specific response, but thought he likely told her that a “seven-week pregnancy is not a living human being,” but rather it “is just tissue at this time.”

In deposition, Acuna stated that she knew she was pregnant, but she wanted to know if there was “a baby” in her, by which she meant a “human being.” She understood that, without some intervening event, a child would be born to her, but she wanted to know whether she was carrying “an existing living human being.” After meeting with Turkish, Acuna consulted with her husband, returned to Turkish’s office three days later, and signed a consent form acknowledging that the “risks and complications” of the procedure had been explained to her. Turkish performed an abortion.

Acuna had continued bleeding, and was ultimately admitted to the hospital, where she was diagnosed with an incomplete abortion. A nurse told her that Turkish “had left parts of the baby inside of you.” (The court noted that the pathology report contradicted this statement.) Upon her release, Acuna began researching early pregnancy, trying to make sense of the nurse’s remarks and Turkish’s statements, and eventually “concluded” – the court’s term – that the abortion killed “a human being.” She suffered as a result, and was later diagnosed with post-traumatic stress disorder.

Acuna sued for malpractice. Her informed consent claims stated that Turkish wrongly failed to inform her that (1) “[Andres] Acuna, although a person unborn, was a complete, separate, unique and irreplaceable human being”; (2) there existed the potential risk that Andres “was capable of experiencing pain” at eight weeks gestation; (3) abortion involved “actually killing an existing human being”; (4) she would be at risk of suffering from “post-abortion syndrome,” a form of a post-traumatic stress disorder; and (5) she would come to realize that she “was responsible for killing her own child” and bear a weight of guilt for the rest of her life. Had she received this information, she alleged, she would not have had the abortion.

After various motions and appeals, the trial court ruled that, though emotional distress claims were available against a doctor who failed to obtain informed consent before performing an abortion, Acuna had failed to demonstrate that Turkish withheld material information that a reasonably prudent woman would need to know. Instead, by asking a doctor to state that an embryo is “a complete, separate, unique and irreplaceable human being” and the like, Acuna was asking for value judgments, not medical facts. The court of appeals, however, found a material factual dispute over whether Turkish accurately answered Acuna’s question, “[I]s the baby already there?” and thus remanded for trial.

The Supreme Court agreed with the trial court. Despite the “don’t-be-stupid-it’s-only-blood” remark, Acuna understood she would, unless something changed, have a child in seven months; she did not interpret Turkish’s statement to mean that there was anything wrong with the embryo. Nor did she rely on Turkish’s alleged claims that her health would be endangered absent an abortion (though she did argue that she would have scrutinized the health risks more closely had she known “her baby was already there”).

Giving Acuna’s proposed warnings, moreover, has disadvantages. Turkish and amici argued that these warnings would force doctors to take sides on highly charged issues, unconstitutionally burden women’s right to choose, and violate the First Amendment’s prohibition on coerced speech.

Despite the contentious subject matter, this is in fact the classic dilemma of consumer protection regulation: information that helps some people hurts others. Even when we discount problems of preference formation (which are foregrounded here by the very content of Acuna’s list and by the possibility that suggesting to women that abortions produce post-abortion syndrome itself helps produce symptoms, or at least attribution of symptoms to the abortion rather than other factors), information that would help some women implement their preferences would hinder others.

Informed consent is medical information “that a reasonably prudent pregnant woman in like circumstances would have considered material before consenting to a termination of pregnancy.” “Like circumstances” provides some possibility for tailoring the duty to the woman, except that there is really no way for doctors to tell in advance who would want to hear that an embryo is an existing human being. Proponents of a duty to disclose Acuna’s list (1)-(5) are really arguing that the risk to every woman of coming to realize that she killed a human being is so great, and the harm to her if she foregoes an abortion she truly desires so minimal, that every woman should hear this cautionary list.

Without getting into these intractable preference problems, the court looked at general professional norms. Acuna had no evidence that any doctors currently give such warnings, nor that any jurisdictions impose common-law duties to do so. Requiring doctors to say that aborting an embryo is the killing of an existing human being would suggest “that both the doctor and patient would be complicit in committing the equivalent of murder.” This conclusion has been rejected both by New Jersey’s legislature (by enacting a wrongful death act that doesn’t cover fetuses and by refusing to classify fetuses as persons under homicide statutes) and by the Supreme Court in Roe and Casey.

I don’t find the professional norms argument particularly persuasive; absent government regulation, you wouldn’t find many cigarette companies warning about the health consequences of smoking, either, since it’s not in their interest to do so. But the lack of consensus on what the truth of the matter is, as reflected in practice and legislation, is more significant. In general advertising law, as in defamation, this is the fact/opinion divide. Though often spoken of as a subset of puffery, the fact/opinion divide serves to keep advertising law from regulating at least some attempts to affect preference formation. Here, informed consent strives to to target nearly universal preferences (to live, to avoid pain). Disclosures generally imply not only that the disclosed information is material but that it ought to be material to the consumer; in that, disclosures are no different from other explicit ad claims. Mandating a disclosure means taking a side in a debate; here, however, there is no general scientific or social consensus on the right side.

Consensus, of course, is not required for most government-imposed requirements, but it is relevant either if the common law punishes only clear departures from standard practice or if some constitutional right is implicated. After discussing Roe and Casey’s avoidance of the conclusion that a fetus is an “existing human being,” the court noted that Casey indicated that doctors might have some First Amendment rights relevant to compelled disclosures. For a detailed discussion of this last point, see Robert Post, Informed Consent to Abortion: A First Amendment Analysis of Compelled Physician Speech, 2007 U. Ill. Law Rev. 939 (2007).) Moreover, a South Dakota statute requiring similar disclosures has been enjoined (pending review en banc) on First Amendment and due process grounds. That statute, though democratically enacted, “is pushing the doctrine of informed consent to the edge of a new constitutional fault line.” Rather than reaching the constitutional arguments, the court simply declined to stretch the common law so far.

The court didn’t specifically address Acuna’s claims (2) (fetal pain) and (4)-(5) (post-abortion guilt). These appear at first glance to be more capable of scientific resolution, though that apparent falsifiability may quickly dissolve in debates over what it means to feel pain and the difficulty of determining whether abortion differs from childbirth in its effects on the mental health of similarly situated women. The professional consensus against Acuna's position is significant here, though the relevant profession isn’t doctors but people studying the particular subjects at hand.

In general, however, legislatures – and even courts -- can take sides on disputed factual issues. The FDA does so routinely. A physician who didn’t believe that a particular drug posed certain risks considered well-established by the FDA could certainly be held liable for failure to disclose those risks – this is one reason the black-box warnings on antidepressants for teenagers have been so controversial: they deter prescriptions by doctors who disagree with the FDA’s assessment, but fear liability. In many cases, we’ve simply taken it for granted that we can compel speech by doctors, drugmakers, and commercial speakers in general.

If the doctors in South Dakota have a good First Amendment argument, in other words, then the FDA needs to worry. I recommend Post’s article; informed consent and advertising disclosures have a lot in common, especially from a First Amendment perspective, even though they’ve rarely been considered together.

Saturday, September 15, 2007

The hate that dare not speak its name

Oklahoma ex rel. Edmondson v. Pope, -- F.Supp.2d --, 2007 WL 108943 (W.D. Okla.)

In January 2006, Pope hired a company to call thousands of Oklahomans and play a prerecorded message:

Stand by for an important message. Hear County Commissioner Jim Roth speak of his success in advancing the homosexual agenda in Oklahoma County. Including homosexual language into the county personnel handbook and fighting to keep homosexual books in the children's section of the library. Commissioner Jim Roth will discuss his role in advancing the homosexual political agenda on Monday, January 30th at 6:30 p.m. at Epworth United Methodist Church. Stand by for a one question survey. If you think that Commissioner Roth should continue using his position to advance the homosexual agenda press one, if you do not, press two. Thank you.

The message didn’t identify defendant or provide his contact information. (Background, and laughable defense from Pope that he was "promoting" Roth's speech, here. Roth is in charge of things like this parking garage project; I was not previously aware that shovels possessed a sexuality.)

At least nine recipients complained to the state attorney general about the calls. The issues were whether the “technical” standards of the Telephone Consumer Protection Act ("TCPA"), 47 U.S.C.A. § 227 (requiring identifying information to be included in prerecorded calls to residences) applied to political messages, and if so whether the TCPA violated the First Amendment.

The court held that the TCPA did apply. By statute, the FCC is allowed to exempt certain calls from the general prohibition against prerecorded calls made without prior consent, and it has done so for prerecorded calls not made for a commercial purpose. Pope’s calls clearly fit within the exemption. But the court ruled that, based on clear statutory language, even automated calls exempted from the prior consent requirement needed to comply with the technical requirements (which include both identification and a provision that the caller must release the line shortly after a hang-up).

Thus, the court turned to the First Amendment claim: political speech can’t be regulated in this way. I haven’t read the briefs, but it appears from the discussion that the state argued that the proper body of doctrine was public forum doctrine and that, because the telephone system is private but heavily regulated, the lower standard applied to regulation of speech in nonpublic forums should apply, allowing content-based (though not viewpoint-based) discrimination.

Wow, that could probably be more wrong, but it’s not clear to me how. The phone system is private property, but the phone system isn’t the speaker and is in fact compelled to offer carriage to everyone who can pay. It’s not like a newspaper or other private intermediary choosing what speech to publish. And in terms of government property, unlike even public parks, the phone system is designed for speech and there aren’t nonspeech activities with which particular calls compete. The idea that the government could decide that speakers uttering nonobscene sexually explicit content can’t use the phone lines, because they’re a nonpublic forum, is a bit surprising. You could, I suppose, analogize prerecorded messages to loudspeaker volume, both technological innovations that allow greater message penetration at the cost of greater annoyance to people at home, but I don’t see that public forum doctrine is relevant to that.

The court modestly declined to reject the state's manifestly silly argument. Rather, it ruled, the key is that the TCPA regulates all prerecorded messages and is content-neutral. The legislative purpose was “to protect consumers from unwarranted and intrusive prerecorded calls,” regardless of the message conveyed. Intermediate scrutiny applied: content-neutral time, place, or manner restrictions are okay if they’re narrowly tailored to serve a significant governmental interest and leave open ample alternative channels for communication. Since everything you can say with a straight face is a significant governmental interest, the keys here are narrow tailoring and alternative channels.

The court found that the technical requirements “allow people receiving those calls to contact someone regarding future calls and to have use of their telephone line after hangup.” These were narrowly tailored measures “to remedy the underlying problems previously experienced with anonymous prerecorded message calls.” And they only incidentally restricted Pope’s ability to spread his message. Pope could have called residences uninvited without providing identifying information, if he’d called himself or used live operators, or he could have provided identifying information. Given the harm inflicted on thousands of Oklahomans – “uninvited calls on their home phones that contained a prerecorded, politically-oriented message with no information about its source or how to avoid subsequent intrusions” – this was a minimal burden.

The court also rejected Pope’s selective enforcement claims.

This all makes sense, except for the bit we rushed over in the beginning: content neutral? A regulation requiring all communications to include a specific piece of information – a name and other contact information – is content neutral with respect to what the speaker wants to say, but content-based with respect to what she doesn’t, if she wishes to remain anonymous. McIntyre v. Ohio Elections Comm’n, 514 U.S. 334 (1995), a case mysteriously absent from the opinion, discusses reasons why governments want to regulate anonymity and why people might want to remain anonymous; those reasons, I submit, make regulation of anonymity content-based. (In a footnote, the court cited Talley v. California, 362 U.S. 60 (1960), another anonymous leafleting case, but distinguished it on the grounds that (1) there was no concern over fears of reprisal from unpopular speech here (wrong, to the extent it was even relevant to this facial challenge), and (2) the privacy interest here is greater.)

I am not arguing that the interest in residential privacy cannot sustain the regulation – it might – nor that other interests, such as those animating campaign finance regulation, cannot justify disclosure requirements for large-scale political speech of the type in which Pope engaged. Those are the things we should be talking about, rather than pretending that the regulation is content-neutral. Indeed, such a discussion might suggest that disclosure of contact information – specifically, a number someone could use to say “never call me again!” – addresses the relevant interests well enough that a ban on anonymity cannot survive. Anonymous unsolicited recorded calls might well be perceived as more intrusive than non-anonymous unsolicited recorded calls, so there’s still some privacy justification for a disclosure requirement. But since a political caller gets one free smear under the TCPA, it’s at least worth considering the extra benefit added by a name disclosure requirement.

Thursday, September 13, 2007

Celebrity branding misfires

Article, and related slideshow, here. Note the reference to Tiger Woods; the author makes the same point (does anyone really believe Woods drives a Buick?) as the Hallmark card in Hallmark's line of celebrity "paper dolls." (Also, points to me for predicting the Hallmark/Paris Hilton battle.)

Book chapter: Truth and Advertising

This is my contribution to Trademark Law and Theory: A Handbook of Contemporary Research (Graeme B. Dinwoodie and Mark D. Janis, eds.) (Elgar, forthcoming 2008). It is an overview of my work on the Lanham Act and the First Amendment, with special attention to ways in which dilution law breaks the tradition of regulating the informational content of commercial speech and attempts to regulate its emotional content.