Mickelonis v. Aspyr Media, No. 8:23-cv-01220-MWC-ADS, 2025
WL 3050071 (C.D. Cal. Oct. 2, 2025)
Interesting video game related dispute: Aspyr develops video
games, including by recreating and re-releasing historic games on modern
platforms like Steam and Nintendo Switch. Aspyr has a longstanding relationship
with Lucasfilm to release historic Star Wars games, including Knight of the Old
Republic II: The Sith Lords (KOTOR II). Players adopt the personal of a Star
Wars character and guide that player through a storyline.
Many games allow players to add their own content, including
maps, designs, and other features. Gameplayers also release new, unofficial
content, called “mods” or “downloadable content.” “The game studios that
release these games are not the designers of these mods, and the mods often
have gameplay or other issues.” Years after KOTOR II’s 2004 release on Xbox, a
group of modders discovered previously unreleased code in the game itself and
created the mod at issue here; the group included programmers, fans who
supplied new voice-overs, and others. Aspyr characterized the mod as involving
“a few new characters and an alternate ending,” while plaintiffs argued that
the mod had “a significant amount of unreleased and unfinished content,” which
the modders “unlock[ed], fill[ed] out, debug[ged], and complete[d] ... ,” including
“expanded locations, new dialogue and voices, new character interactions, and
even a new planet.”
Aspyr re-released KOTOR II for Steam, Nintendo Switch, Xbox,
and others in 2017. When re-releasing KOTOR II for Steam, Aspyr negotiated with
the developers of the Mod for them to release the Mod at the same time; the Mod
would be free on Steam, just as it had been when the developers released it in
the early 2000s. Aspyr also contacted the modders, who signed a formal release
on behalf of the developer group, for free release on the Switch. The parties
disagree on what happened next.
Aspyr’s Star Wars games historically cost between $9 and $15
to consumers. As for marketing,
Many of KOTOR II’s users are drawn to the game
because of Star Wars, rather than a general interest in video games. Accordingly,
when marketing to those consumers, Defendant focused on emphasizing the Star
Wars theme and the Lucasfilm logo. Other users were more focused on KOTOR II’s
game type—a first-person, choose-your-own-adventure story, and the bulk of
Defendant’s advertising focused on these users. That advertising included a
YouTube video showing actual gameplay and describing the game’s story.
One of its YouTube videos had, in the final four seconds, an
announcement reading “Coming Soon: Restored Content DLC.” Nintendo posted the
same trailer on its e-shop for KOTOR II where consumers would purchase the
game. Aspyr tweeted about the Mod and referred to it publicly multiple times. It
released a version of KOTOR II for Nintendo Switch while the release of the Mod
was still pending. And then, as the existence of this litigation signals, it
didn’t release the Mod, apparently because Lucasfilm got cold feet/wanted
releases from people who weren’t findable. During the attempt to reach agreement,
a higher-up told people that “all marketing activity should be paused,” but the
marketing team did not remove several ads, including the YouTube video
announcing the release and various tweets.
Thus, in June 2023, Aspyr announced that it couldn’t release
the Mod and offered a free game to maintain customer loyalty. It sold 160,000
copies of KOTOR II worldwide.
Plaintiffs provided evidence that some consumers were
motivated by the Mod, e.g., “They knew no one would buy it without the [Mod]”
and “Restored Content DLC? That’s really good, more than what I expected...
Serious?! Even the current Xbox version doesn’t have it. I might need to buy
it... If that’s true it’s a must buy to me,” and then “Fuck Aspyr for not
offering us refunds and for straight up bait and switching us (which is illegal
by the way)” and “Free game key. How about a refund guys. This was one of the
key selling points of the port, a lot of people only bought it because they
expected the [Mod].”
Plaintiffs submitted expert reports indicating that economic
damages could be readily determined and that the Mod was likely material. Aspyr
provided countervailing expert reports contesting these points. Hal Poret surveyed
over 300 individuals who played KOTOR II for Nintendo Switch and found that
96.3% of respondents stated that they were satisfied with the overall purchase,
while 1.7% said that they were dissatisfied, and that “[w]hen asked for all the
reasons that come to mind for why respondents were satisfied or dissatisfied
with their purchase of the game, 0.7% of respondents (2 out of 300) mentioned
anything having to do with restored DLC.” Asking people about satisfaction with
something they’ve paid for runs into significant problems of post-purchase rationalization;
plaintiffs’ expert also argued that the survey “suffer[ed] from a severe
validity issue, that is, it failed to measure what is supposed to
measure—material impact of the ‘deceptive’ and ‘false’ advertising message
about the Restored Content DLC upon relevant consumer’s intention to purchase KOTOR
II,” with “an invalid measurement of materiality, an incorrect definition of
universe and a major leading question.”
Although the court denied class certification under the laws
of a number of states, the case continued.
The court declined to grant Aspyr summary judgment on
materiality, since a reasonable jury could reject Poret’s study. Aspyr argued
that the plaintiffs were a weird, small segment of the buying public, not
reasonable consumers, but plaintiffs’ own testimony plus the online comments
would let a reasonable jury decide otherwise. The court noted that, “[i]n
determining whether a statement is materially misleading under California law,
the primary evidence ... is the advertising itself.” “Given that the last image
that anyone viewing the announcement YouTube video saw were the words ‘Coming
Soon: Restored Content DLC,’ and that [redacted] [ed. note: argh!], a
reasonable jury viewing the advertisement could also find materiality based on
its contents.” Although “materiality depends on the perspective of the
consumer, not the perspective of the defendant,” the advertising itself was
evidence.
Standing: Aspyr argued that, because the plaintiffs couldn’t
prove that the Mod had any economic value, they lacked standing. Again, this
was a contested material issue.
Injunctive relief: Aspyr argued that it had ceased marketing
the Mod, but plaintiffs pointed to persisting online traces claiming that the DLC
was “coming soon” on “affiliate platforms that it controls, including IGN and
Gamespot.” The evidence that Aspyr controlled these sources was “limited,” but
Aspyr provided no counterevidence and thus couldn’t get summary judgment.
Aspyr then argued that it lacked the requisite knowledge
until March 2023, when Lucasfilm told it that Lucasfilm wouldn’t approve the
release. It argued that the laws of California, Oregon, South Carolina, and
Colorado required knowledge of the deception, or at least negligence (for
California). For claims seeking injunctive relief under the California UCL, the
court found knowledge unnecessary, while the CLRA does require knowledge (for
damages). There was a genuine dispute of material fact about Aspyr’s knowledge.
There was evidence that, when it started advertising, Aspyr lacked approval,
and “Coming Soon” could confuse the public into believing that the game would
certainly have a DLC, “when there remained a distinct possibility that the DLC
would never receive approval.” A reasonable jury could conclude that the ad was
knowingly false.
Oregon: “[D]efendant[’s] representations violated the
[Oregon] UTPA only if, at the time that they were made, defendant[ ] knew or
should have known that [its] services did not have the qualities defendant[ ]
represented them to have.” There was also a genuine dispute here.
South Carolina: The
plaintiff from this state alleged that he bought the game before it was available
for purchase, so the claim failed regardless of the legal standard around knowledge.
Colorado: “[a] CCPA claim will only lie if the plaintiff can
show the defendant knowingly engaged in a deceptive trade practice.” Thus,
Colorado’s consumer protection law “provides an absolute defense to a
misrepresentation caused by negligence or honest mistake,” meaning that
liability “is dependent upon knowledge or intent existing at the time of the
advertising conduct and the remediable damage that results from that conduct.” Still,
there was a genuine dispute of material fact.
Reliance: Plaintiffs’ declarations that they saw the
marketing materials sufficed to create a genuine dispute of material fact.
Texas: Plaintiffs failed to give the required notice under
Texas consumer protection law before suing.
The court also denied plaintiffs’ motion for partial summary
judgment on falsity. “Viewing the evidence in the light most favorable to
Defendant, Plaintiffs have not offered sufficient evidence to show that they
were reasonable consumers rather than consumers with specialized knowledge.” And
they didn’t satisfy their burden to prove that the statements were false when
made; a reasonable jury could find that “Coming Soon” wasn’t false “based on
the progress that had already been made in obtaining approvals to release the
DLC, including its receipt of approval from the ‘Mod leaders.’”
No comments:
Post a Comment