Isn't "inspired by" usually used to indicate a different source? Are reasonable consumers likely to think this is or isn't a Starbucks company? If they think it is, does that mean that makers of knockoff perfumes and other fashion items are in trouble--is Starbucks pushing the language in a trademark-expansive direction? If consumers think it isn't Starbucks, are they suffering any harm?
Below: a picture I took of "inspired by" perfumes. Click to see what you think.
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1 comment:
If by "inspired by" Starbucks is suggesting the Latin "inspirare," to breathe or blow into, as in to breathe life into a new creation, perhaps. But I'm going to go with Inigo Montoya, as I so often do: "I do not think it means what you think it means."
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