Lee, on behalf of a
putative class of California optometrists with independent optometry practices,
brought suit against a competing chain of optical retailers, alleging UCL
violations. However, compensation for lost market share isn’t authorized by the
UCL, because that’s not restitution, “the only form of nonpunitive monetary
recovery authorized under the UCL. … Lost profits are damages, not restitution,
and are unavailable in a private action under the UCL.” Absent a legally
enforceable right to a stream of future income, the plaintiff lacks an
ownership interest in it and thus there is nothing to “restore.”
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