Rebecca Tushnet's 43(B)log
False advertising and more
Wednesday, January 28, 2026
False endorsement claim can proceed against gov't issued license plates and gov't facility named for Roberto Clemente
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Clemente Properties, Inc. v. Pierluisi-Urrutia, --- F.4th ----, 2026 WL 125574, No. 23-1922 (1st Cir. Jan. 16, 2026) The representatives o...
Friday, January 23, 2026
Non-TM owner can use 43(a) to challenge confusing use
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Postar v. Hyland, 2026 WL 145934, No. 5:24-CV-019-H (N.D. Tex. Jan. 20, 2026) This case allows a non-TM owner to bring a false advertising...
Monday, January 19, 2026
11th Circuit affirms defense TM verdict; evidence of confusion is not evidence of harm for disgorgement
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Florida Virtual School v. K12, Inc., 2026 WL 127063, No. 24-10449 (11 th Cir. Jan. 15, 2026) A pretty good example of why granting regist...
Friday, January 16, 2026
CFP: Yale/Harvard/Stanford Junior Faculty Forum, May 21-22
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Please share widely! Request for Submissions Harvard/Stanford/Yale Junior Faculty Forum May 21-22, Yale Law School Harvard, Stanfo...
Friday, January 09, 2026
court rejects TM owner's attempt to require full chain of custody for first sale defense, but where is the burden of proof?
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ZAGG Inc. v. Ichilevici, 2026 WL 63142, No. 23-cv-20304-ALTMAN/Reid (S.D. Fla. Jan. 8, 2026) ZAGG sells a variety of screen protectors, po...
Thursday, January 08, 2026
Temu's "cheaper and way better quality than Shein" claims were potentially falsifiable, not puffery
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Roadget Business PTE. Ltd. v. PDD Holdings Inc., 2026 WL 44864, No. 24-2402 (TJK) (D.D.C. Jan. 7, 2026) Plaintiff, aka Shein, sells low-pr...
Dueling genealogists: photo (c) claims allowed, but not Lanham Act or factual compilation claims
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Hein v. Mai, 2026 WL 44798, No. 24-01126-JWB (D. Kan. Jan. 7, 2026) Some interesting stuff going on in the genealogy world! The Volga Ge...
Wednesday, January 07, 2026
false advertising's injury requirement causes reverse passing off claim to fail
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Kesters Merchandising Display International, Inc. v. SurfaceQuest, Inc., --- F.4th ----, 2026 WL 35198, No. 24-3112 (10th Cir. Jan. 6, 2026)...
laches, once established, bars Lanham Act claims even during more recent periods
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Design Gaps, Inc. v. Distinctive Design & Construction LLC, --- F.4th ----, 2025 WL 3492373, No. 24-1860 (Dec. 5, 2025) Super complica...
what particularity is required when an ad campaign has zillions of possibly algorithmic variants?
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Ledesma v. Hismile, Inc., --- F.Supp.3d ----, 2025 WL 3785960, No. 24-cv-03626-KAW (N.D. Cal. Sept. 23, 2025) Blogging because it’s one of...
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