Rebecca Tushnet's 43(B)log

False advertising and more

Friday, June 06, 2025

it's plausibly deceptive to sell "Kids" gummies identical to adult gummies

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Barrales v. New Chapter, Inc., 2025 WL 1584424, No. 2:25-cv-01171-HDV-KES (C.D. Cal. Jun. 4, 2025) Plaintiff alleged that defendant’s Fibe...

"wholesome" not puffery in context, court finds

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Levit v. Nature’s Bakery, LLC, 767 F.Supp.3d 955 (N.D. Cal. 2025) Nature’s Bakery Products fig bars claim “Wholesome Baked In,” “equal par...

competitor's challenge to use of expired certification marks must go to trial

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FireBlok IP Holdings v. Hilti, Inc., No. 19-cv-50122, 2025 WL 1557924 (N.D. Ill. Jun. 4, 2025) FireBlok sued defendants, relevantly for fa...
Friday, May 30, 2025

P&G's primary jurisdiction argument over tampon labels goes down like a lead balloon

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Barton v. Procter & Gamble Co., 766 F.Supp.3d 1045 (S.D. Cal. 2025) Plaintiffs alleged that P&G’s Tampax Pearl and Radiant tampons...
Wednesday, May 28, 2025

Deadline extended to Friday: TM scholarship roundtable

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  TM scholarship roundtable The Trademark and Unfair Competition Scholarship Roundtable co-hosted by Harvard, NYU, and the Universit...
Monday, May 26, 2025

court holds Elon Musk couldn't be deceived by statements he coauthored

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Musk v. OpenAI, Inc., 2025 WL 1482386, No. 4:24-CV-04722-YGR (N.D. Cal. May 1, 2025) I’m only discussing the false advertising claims; the...
Thursday, May 22, 2025

omission of FedEx's role in embryo transport was potentially deceptive

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S.W. v. Cryoport, Inc., 2025 WL 1421909, No. 8:24-cv-02212-AH-(DFMx) (C.D. Cal. Apr. 24, 2025) Tragic facts in this consumer protection ca...

omissions-based deceptiveness claims are easier to bring in Cal. than NY

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Gamino v. Spin Master, Inc., No. ED CV 23-2242-DMG (SPx), 2025 WL 1421907 (C.D. Cal. Mar. 31, 2025) California and New York residents sued...
Tuesday, May 20, 2025

Reminder: TM scholarship roundtable

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The Trademark and Unfair Competition Scholarship Roundtable co-hosted by Harvard, NYU, and the University of Pennsylvania will take place...
Friday, May 16, 2025

Court finds literal falsity where two supposedly distinct, rated reverse mortgage sellers are actually one

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Longbridge Financial, LLC v. Mutual of Omaha Mortgage, Inc., No. 24-cv-1730-DMS-VET, 2025 WL 1382866 (S.D. Cal. May 13, 2025) Mutual owns ...
Monday, May 12, 2025

Lanham Act false advertising disgorgement is equitable; no jury trial required

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Diamond Resorts U.S. Collection Development, LLC v. Wesley Financial Group, LLC, No. 3:20-CV-00251-DCLC-DCP, 2025 WL 1334625 (E.D. Tenn. May...

Georgetown Law Institute for Technology Law & Policy student writing competition

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  The annual  Georgetown Law Institute for Technology Law & Policy  student  writing   competition  is now open.  We hope you will encou...
Tuesday, May 06, 2025

court applies issue preclusion to a jury verdict under a different state consumer protection law

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Dent v. Premier Nutrition Corp., 2025 WL 1282627, No. 16-cv-06721-RS (N.D. Cal. May 2, 2025) Here, the court applies issue preclusion agai...

Burger King's ads may have told a whopper about burger size

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Coleman v. Burger King Corp., 2025 WL 1294605, No. 22-cv-20925-ALTMAN/Reid (S.D. Fla. May 5, 2025) Nineteen plaintiffs brought claims unde...
Monday, May 05, 2025

Publisher avoids liability for ad that allegedly disparaged plaintiff's goods

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Jewel Sanitary Napkins, LLC v. Busy Beaver Publications, LLC, No. 23-cv-126-slc, 2025 WL 1220311 (W.D. Wisc. Apr. 28, 2025) Jewel makes sa...
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