New paper on deceptive advertising from Seana Shiffrin

Seana Shiffrin, Deceptive Advertising and Taking Responsibility for Others, Oxford Handbook of Food Ethics, ed. Tyler Doggett, Anne Barnhill and Mark Budolfson, Forthcoming:

This paper considers how the law of deceptive advertising embeds within it an extended form of responsibility, making advertisers sometimes responsible for the mistakes of consumers. The paper defends this pattern of liability as an attractive form of social cooperation and answers worries about paternalism and freedom of speech.