TM issues, you get what you pay for edition

Marty Schwimmer reports on the Orthodox Jewish Congregations' lawsuit against Urban Tortilla for the latter's new U-in-a-circle logo. Schwimmer continues that Urban Tortilla paid $299 for its logo, from a contest among designers.  (See also: continuing immiseration of many creative workers.)  Did Urban Tortilla do a trademark search?  How much in savings was un-saved from this lawsuit?