Relevant to my interests: Jensen Ackles and the right of publicity

It is a truth universally acknowledged that Jensen Ackles is a very attractive man.  So attractive that he tends to show up in a variety of advertising contexts that, I suspect, his agent does not know about.  Consider this example, apparently based on fan art, according to the poster appearing at a Rite Aid (but sadly, not near me):

More examples at the link.  So we have fan artist, photographer, and celebrity rights potentially implicated.  I wonder what kind of representations the display provider made to Rite Aid.